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Introduction to event measurement

Event measurement and collection is the first step in the mHub Cloud processing stream. You can set up event tracking in several different ways, which are detailed below.

Website front-end measurement​

Using this method is recommended when tracking data from your website. In most cases, you will need to use this method, as it allows you to obtain campaign source identifiers for user behaviour. There are several methods for front-end measurement.

Google Tag Manager​

If you are using Google Tag Manager this will be probably your prefered way of implementation. More information about setting up GTM to work with mHub Cloud can be found here.

JavaScript library​

If you are not using Google Tag Manager, you can implement a JavaScript library for mHub Cloud by yourself. More information can be found here.

Server-side measurement​

It is also possible to send data into mHub Cloud via a server. You can use https request for that. Information about this option is provided here.

note

If you did not find a method which suits your event collection needs, do not hesitate to contact Cross Masters with an enquiry at info@mhubcloud.com. We will be happy to help you find a solution that works for you.